Vaiety: ‘Mad Heidi’ Raises $2 Million From Crowd Investment, Tests New Distribution Model (EXCLUSIVE)

Vaiety: ‘Mad Heidi’ Raises $2 Million From Crowd Investment, Tests New Distribution Model (EXCLUSIVE)

In the first leg of what it hopes is an industry revolution, Zurich-based A Film Company has raised north of $2 million in crowd investment from 560 people across 19 counties to co-finance “Mad Heidi,” an action-adventure horror comedy reimagining of the Swiss icon. 

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