Indie Film Production in the Digital Age

The film industry is changing. The power shifts from the Studios to Netflix and co. Independent filmmakers have to find new ways to persist in an oversaturated market.
For Mad Heidi we have developed a concept called fan-powered content creation

  1. MAD HEIDI has been building up a worldwide fan base throughout the entire production period. More than 50,000 people from all over the world are currently following us on various social media channels.

  2. MAD HEIDI was largely financed through crowd-investing, where investors share in the film's revenue from the very first penny in a transparent, secure and automated way. They also got exclusive insights into the making of the film. 538 people from 19 countries have become Mad Investors and invested a total of 2 million Swiss francs (2.1m USD).

  3. MAD HEIDI will be released globally on the same day on We are virtually our own Netflix, multiplying the revenue for our investors and reducing piracy. Later the film will appear on many other platforms as well.

  4. MAD HEIDI offers fans many ways to participate in the production - with their talent, their ideas or just to watch closely how a film gets made. The simplest way is to join one of our social media channels or subscribe to our newsletter.

We are extremely grateful to all the fans and investors who have supported us. It has been an absolutely fantastic adventure. We are now bracing up for the last stretch: Releasing the film in late 2022. And then? Hopefully Mad Heidi 2!! We do hope that our way of financing, producing and distributing will pave the way for other passionate filmmakers.