The First Swissploitation Film
It’s all been there: Blaxploitation, Mexploitation, Sexploitation, Nunsploitation, Naziploitation. We think it’s about time for the first Swissploitation film!
Let's take famous Swiss mountain girl Heidi, cheese and the beautiful alps and combine them with Nazi gold, chocolate and Fondue. Add a few gallons of blood and lots of fun. That’s MAD HEIDI!
The Heidi story moved the hearts of whole generations around the world. But meanwhile Heidi has grown up, just like us. She ain’t no sweet little kid anymore.
In the near future the world is sinking into war and chaos, but Switzerland has sealed itself off as an island of the rich. A despotic cheese magnate is ruling the country with an iron fist to maintain an artificial postcard-image of Switzerland. When Heidi is abducted by brutal government troops, she must defend herself and fight her war against the cheese-fueled machinery of hate. They will soon realize they just fucked with the wrong Heidi!
First there is Johannes Hartmann, the Creative Commander-In-Chief. He’s the guy who initiated this. He’s the guy who’s gonna kick the actor’s asses on set and make Heidi come alive. You could also call him the director.
Then there are the two Strategic Generals, Tero Kaukomaa and Valentin Greutert, also known as the producers. They are gonna make sure that the road to MAD HEIDI will not be too bumpy.
After many music videos, commercials and a couple of award-winning short films, MAD HEIDI will be the first feature film directed by Johannes Hartmann. Both Tero Kaukomaa and Valentin Greutert are long-serving producers with a filmography of over 20 feature films in total.
With our combined knowledge we will make MAD HEIDI a kickass movie.
Join the Resistance today!
Financing A Swissploitation Film
We believe that MAD HEIDI should be produced together with a world-wide fan base. Yes, that`s you!
Once we have the film ready, you will be the first one to watch it, before anybody else. Either you join a theatrical fan premiere, a digital fan premiere or we ship a Blu-Ray or DVD to you.
But: to be able to do this, we need to keep full control of the distribution rights. If we don’t have this control, "fans first" does not work out. That’s why we pre-sell the film only directly to fans or parties who agree on this principle.
The Financing Plan
The budget is 1 million Swiss francs (which equals roughly the same in USD) and we hope to shoot the film in Fall 2019. Now, as a first step, we have started the financing only with you, our fans, by selling Heidi Bonds and Merchandise on this website.
Ideally, we can finance the whole budget like that. But we will also look into the possibilities with Swiss and Finnish film funds. We believe they might agree with our principle, but they probably don't like the genre.
There is also potential for private equity, sponsoring and marketing collaborations. Any buck coming in from whatever source will reduce the need for Heidi Bonds to be sold. In case we exceed the total target of 1 million Swiss francs, the overages will be used for marketing the film.
Financing and Production Schedule
Funding Round 1
Funded: 31'789 Heidi Bonds in 5 Days
The first target was to reach 30'000 HEIDI BONDS. We exceeded our goal within just 5 days. These funds will help us getting the script finished, which will take at least six months. The funds will also be used to develop our promo activities.
Sept. 25, 2018
Sept. 29, 2018
Oct. 1, 2018
Nov. 29, 2018
Funding Round 2
Goal: 120'000 Heidi Bonds in 60 Days
Once we reach the first target, we immediately jump into the next level to gather funds for pre-production. The target is to reach 120'000 Heidi Bonds to be able to complete the production plan. We need to find cast, crew & extras, locations for shooting, hire equipment, design wardrobe, props and sets, plan stunts and effects etc. With this information we finally have the production budget and schedule, done and controlled by a line-producer. Productionally we can start this stage once the script is (almost) completed, ideally latest April 1st 2019.
Funding Round 3
Goal: 600'000 Heidi Bonds in 90 Days
Once we reach the ”pre-production” target, we jump into the next level to gather funds for shooting the film. The target is to reach 600.000 Heidi Bonds to be able to shoot the film with a minimum of 25 shooting days. Shooting is the most expensive phase of the production.
Nov. 30, 2018
Mar. 2, 2019
Mar. 3, 2019
May. 1, 2019
Funding Round 4
Goal: 250'000 Heidi Bonds in 60 Days
The last stage is the post-production, where we need 250'000 Heidi Bonds for editing, Visual Effects and CGI (computer generated images), music and sound design.
Production Phase 2
When the film is fully financed, pre-production will begin. In this stage, we're casting the actors, hiring the crew, designing sets and costumes, scouting locations and planning the shooting.
Production Phase 3
The most intense part of producing a movie is the shooting phase. Our goal is to have a minimum of 25 (better: 30) shooting days. Working with stunts, fight choreographies and explosions is very time consuming. The bigger our budget, the more bang will be delivered for your buck.
Production Phase 4
Once all the scenes are shot, the director and the editor retreat to the editing room where the movie comes to live. When the movie is edited, the Visual Effects department will pimp the Shots, and the Colorist will give the whole thing an old school exploitation feeling.